Joyffles
The charismatic founder of Joyffles waffles, Joyce Friedmann, found huge success in her local farmers market and was ready for retail packaging. Unfortunately, her gluten-free oat waffles had no brand voice or distinct personality - detrimental in the highly competitive freezer case. In true collaborative spirit, we hosted a brand workshop and developed the Joyffles mantra - Oat Powered Goodness. Our biggest challenge was an extremely tight deadline. We made the impossible happen - from signed proposal to sending files off to print in 8 days.
Brand Strategy - Logo Design - Brand Design - Package Design
BRANDING WORKSHOP
“Their talent exceeded our expectations, creating a beautiful new logo and package design that perfectly captures Joyffles. With this transformation, we're confident the Joyffles relaunch will be nothing short of extraordinary.”
-Joyce Friedmann, Founder, Joyffles
