Arcane Jane
Paula & Ale needed branding for their cannabis wholesale company. It was important that the logo embody their vision of a warm and inclusive cannabis community. During our brainstorming sessions we noted that the cannabis industry is a confusing and complicated world - it was Arcane Jane’s intention to demystify the industry by incorporating education to their business model. With that in mind, we depicted the Arcane Jane mascot as a cannabis sherpa, guiding the way. We also paid homage to Paula’s Jamaican heritage with a distinct color palette reminiscent of her mother’s homeland.
Brand Strategy - Logo Design - Brand Design - Illustration
“Not only were you able to deliver on a challenging timeline, you created something that truly captures the many facets of who we are and who we aspire to be.
We are deeply grateful.”
-Paula Weinberg, Founder, Arcane Jane
